The Power of a Single Pitch
Current CEO and co-founder Ryan Ribeira was the first to recognize a way to close the gap between current medical simulation capabilities and real-life patient encounters.
Dr. Ribeira was Intrigued by the increasing number of opportunities found in Augmented Reality (AR) and Mixed Reality (MR). He approached each member of the team with a proposition: “Let’s use this new technology to make medical simulation training cheaper, easier, and more realistic!”
This pitch took them around the nation, entering competitions with early versions of SimX as an AR program displaying a virtual manikin as an overlay on a hospital bed. While they gathered interested parties and won innovation competitions, the SimX team was continually building and improving their software. They even partnered with an AR hardware company to get the SimX system into the hands of more learners and educators.
However, the team soon hit a roadblock.